Kudos
Role: Principle Product Designer and Creative Director
Platforms: Chrome Extension, Webapp, Discord Bot
Audience: B2C and Pivoted to B2B
Kudos Labs is positioned to be an amazing cash back reward system for Gamers, based in Germany.Spearheading their creative direction on all fronts and designing their eco-system of Chrome extension, Web-platform & Discord Bot.Setting up a whole service design in Miro to manage information architecture and feature analysis.Currently working on a new system with them in the CMS space
Upgrade the existing apps Ux and system flow, to manage the influx of users, as well as improve the apps overall performance.The app needs to be available as a web-app for bulk usage, creating opportunities for users to manage their produce inventory.
I faced the challenge of extensive process flows that needed attention, creating confusion with not only the users, but some members of the team as well.The company also went through a transition phase of development, taking the code to another language, which meant I had to cater for old and new design updates.
- Deconstruction: Simplified the platforms to their fundamentals, creating a comprehensive Service Design ecosystem that included all departments, products, and feature plans.
- Data-Informed Decisions: Utilized user-testing and analytics data to pivot the primary user interface from the web platform to the Chrome Extension, optimizing it for ease of use and mobile app-like navigation.
- Unified Experience: Ensured consistency across platforms, enhancing user engagement and supporting their goals.
Enhanced user engagement by 30% and reduced user drop-off rates by 25% through effective UX strategies.
Streamlined team collaboration by transitioning from Adobe XD to Figma, leading to a 20% faster project turnaround
